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Follow our journey as we build Puristics, a new brand of anti-aging skin care without harsh chemicals. For us, the past 3 years have been filled with "aha" moments as we educate consumers about label literacy - knowing the ingredients in your beauty products, since harsh chemicals can end up on your skin. We welcome you to learn from our experiences both as businesswomen and busy moms, and please share your own stories, too!

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Entries in Ppuristics (1)

Thursday
Mar082012

Why Label Literacy Can Help Keep You Safe

We have all been cautioned against overconsumption of foods high in mercury, but what about mercury in your skin care products? I just read an article this morning that skin care lotions sold in 7 states have been found to contain mercury – a highly toxic substance that can harm the brain and kidneys, according to the CDC.

From the article:

“So far Texas, California, Virginia, Maryland, Minnesota, Illinois and New York have all reported cases of elevated mercury levels in skin care products. The Agency says consumers should check product labels for mercurous chloride, calomel. mercuric, mercurio or mercury. If those ingredients appear on the label, stop use immediately.”

Link: http://thechart.blogs.cnn.com/2012/03/06/skin-products-tainted-with-mercury/

How is this allowed to happen? Although the FDA, at least in this case, intervened in the manufacturing and selling of these potentially harmful products, consumers shouldn’t allow themselves to fall victim to label ignorance. Just as we read the labels at the grocery store, we need to do the same in the drug store. We should be aware of the chemicals could be left behind on your skin, since, after all, your skin is the largest area of absorption into the body.

This recent example is just one more reason Americans need to become more label literate. Not only are all Puristics products free from harmful ingredients, but we also take the time to indicate on the package each and every ingredient in the product. There’s even a parenthetical description of the ingredient’s derivation and use. We believe it’s important that you know what’s on your skin.

-May