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Follow our journey as we build Puristics, a new brand of anti-aging skin care without harsh chemicals. For us, the past 3 years have been filled with "aha" moments as we educate consumers about label literacy - knowing the ingredients in your beauty products, since harsh chemicals can end up on your skin. We welcome you to learn from our experiences both as businesswomen and busy moms, and please share your own stories, too!

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Entries in beauty (1)


A Safer Baby Shower

Baby showers have been forever changed.   This past weekend, I attended one and each and every baby bottle and toy that was opened was clearly marked as “paraben and phthalate free.”  It was only a decade ago that women didn’t even think about what their children may be exposed to.  Now, it's one of the most important issues to consider.

While the “mother to be” was opening gifts and the crowd of women were oohing and ahhing, I took the opportunity to ask some women, “Have you ever thought about the ingredients in your anti-aging products”?  The responses were not surprising, at least to me.  I got a few blank stares. A few nods of the head.  A few raised eyebrows. But for the most part, the majority had no idea that the very things they were avoiding in baby products can be found in their anti-aging skincare products - things they use on their faces every day.

Baby showers are forever changed, and a few years from now, women’s beauty rituals will also be transformed.  It’s all part of evolution – your desire to better yourself and your children.