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Follow our journey as we build Puristics, a new brand of anti-aging skin care without harsh chemicals. For us, the past 3 years have been filled with "aha" moments as we educate consumers about label literacy - knowing the ingredients in your beauty products, since harsh chemicals can end up on your skin. We welcome you to learn from our experiences both as businesswomen and busy moms, and please share your own stories, too!

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Thursday
Mar242011

Taking Inventory

We recently conducted a survey of over 600 women in our regional launch markets and asked them about their label reading habits.  We discovered that most are fairly aware of the ingredients in the packaged foods they eat but only a minority of women are aware of the ingredients in their personal care products.  Also, we discovered that, on average, these women put over 20 potentially harmful chemicals on themselves during their morning, getting-ready routine.  If you’ve been following our Pure Talk vlogs, you may have seen Sharon Couto from momgenerations.com talk about the inventory she took of the potentially harmful chemicals she applies to her skin each day as part of her skin care routine. 

While I’m generally very aware of the ingredients in what I eat and what I put on my skin, I realized that I’d never taken an official inventory.  So, here’s a brutally honest accounting of the potentially harmful chemicals that went into and onto my body this morning.  I’ve noted in red any ingredients which score a hazard rating of 5 or above on the Skin Deep database*.

Salon style strengthening shampoo: Water, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Silk Amino Acid, Camellia Sinensis (Green Tea) Leaf Extract, Hydrolyzed Silk, Sodium Chloride, Malic Acid, Glycol Distearate, Amodimethicone, Polyquaternium 10, Trideceth 12, Bis Methoxypropylamido Isodocosane, Benzyl Alcohol, Cetrimonium Chloride, Propylene Glycol, PPG 9, Disodium EDTA, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance (Parfum), Caramel

Highlight enhancing conditioner: Water, Cetearyl Alcohol, Cyclopentasiloxane, Behenamidopropyl Dimethylamine, Cetyl Esters, Dimethicone, Glyceryl Dioleate/Linoleate/Linolenate, Stearyl Alcohol, Fragrance, Lactic Acid, Distearyldimonium Chloride, Propylene Glycol, Diazolidinyl Urea, Glycine, Malic Acid, Helianthus Annuus Seed Oil (Sunflower), Iodopropynyl Butylcarbamate, Camellia Sinensis (Green Tea) Leaf Extract

Sensitive skin facial soap: Sodium Lauroyl Isethionate, Stearic Acid, Sodium Tallowate, Sodium Palmitate, Lauric Acid, Sodium Isethionate, Water, Sodium Stearate, Cocamidopropyl Betaine, Sodium Cocoate, Sodium Palm Kernelate, Sodium Chloride, Tetrasodium EDTA, Tetrasodium Etidronate, Maltol, Titanium Dioxide (CI 77891)

Deodorant soap: Soap (Sodium Tallowate, Sodium Cocoate, And/Or Sodium Palm Kernelate), Water, Hydrogenated Tallow Acid (Skin Conditioner), Coconut Acid, Glycerin (skin conditioner), Fragrance (Parfum), Sodium Chloride, Pentasodium Pentetate, Pentaerithrityl Tetra-di-t-butyl Hydroxyhyrocinnamate, Titanium Dioxide, D&C Green 8

Toothpaste: Eucalyptol (0.738%), Menthol (0.340%), Methyl Salicylate (0.480%), Thymol (0.511%), Sodium Monofluorophosphate (0.76%) (0.13% w/v Fluoride Ion), Sorbitol, Water, Hydrated Silica, Glycerin, PEG 32, Sodium Lauryl Sulfate, Sodium Saccharin, Cellulose Gum, Phosphoric Acid, Sodium Phosphate, Titanium Dioxide, Xanthan Gum, Flavor, Benzoic Acid, FD&C Blue 1, D&C Yellow 10

Mouthwash:  Eucalyptol (0.092%), Menthol (0.042%), Methyl Salicylate (0.060%), Thymol (0.064%), Water, Alcohol (21.6%), Sorbitol Solution, Flavoring, Poloxamer 407, Benzoic Acid, Zinc Chloride, Sodium Benzoate, Sucralose, Sodium Saccharin, FD&C Blue 1

Puristics Advanced Skin Rejuvenating Lotion: Purified Water, Squalane (Olives), Octyl Palmitate (Skin conditioner), Caprylic/Capric Triglycerides (Coconut/palm), Saccharomyces Ferment Extract (Hexapeptide-11 [natural collagen builder), Glycerin, Sucrose Distearate (Sugar), Sunflower Seed Wax, Palm Butter, Safflower Seed Oil, Sucrose Stearate, Citric Acid, Ethylhexylglycerin (Skin emollient), Glyceryl Stearate SE (Plant based), Tapioca Starch, Hydrogenated Lecithin (Soybeans), Xanthan Gum (Fermented sugar), Rosewood Oil, Tocopheryl Acetate (Vitamin E) (Vitamin E), Sodium Ascorbyl Phosphate (Vitamin C), Panthenol (pro-Vitamin B5), Sodium Hyaluronate (Natural skin conditioner), Polylysine (Natural preservative), Honeysuckle Extract (Natural preservative)

Puristics Revitalizing Eye Cream: Purified Water, Caprylic/Capric Triglycerides (coconut/palm), Octyl Palmitate (skin conditioner), Glycerin, Squalane (olives), Sucrose Distearate (sugar), Sunflower Seed Wax, Palm Butter, Glyceryl Stearate SE (plant based), Safflower Seed Oil, Citric Acid, Titanium Dioxide (natural mineral), Hydrogenated Lecithin (soybeans), Ethylhexylglycerin (skin emollient), Sucrose Stearate, Xanthan Gum (fermented sugar), Tocopheryl Acetate (Vitamin E) (vitamin E), Sodium Ascorbyl Phosphate (vitamin C), Panthenol (pro-vitamin B5), Sodium Hyaluronate (natrual skin conditioner), Arbutin (bearberry extract skin-lightener), Polylysine (natural preservative), Honeysuckle Extract (natural preservative)

Natural deodorant (check out my blog post from last year when I quit using an aluminum containing antiperspirant/deodorant): Propylene Glycol, Water, Sodium Stearate, Aloe Vera (Aloe Barbadensis) Leaf Juice (Aloe Barbadensis), Witch Hazel (Hamamelis Virginiana) Water (Hamamelis Virginiana), Zinc Ricinoleate, Lichen Extract (Usnea barbata), Glyceryl Laurate, Chamomilla Flower Water Extract (Chamomilla Recutita [Matricaria]), Coriander (Coriandrum sativum), Fruit Oil, Lemongrass Oil (Cymbogon schoenanthus), Oils (Natural), Silica Shells

Inhaled steroidal asthma medication:  I take 2 puffs on an inhaled steroid every morning and evening.  While this goes on the pile of less than desirable things going into my body, I have to balance it against the fact that my lung function falls below 70% of normal without it. 

My breakfast this morning was a standard for me:  Coffee (more than recommended), hot multigrain, flaxseed cereal, non-fat greek yogurt and blueberries.

When you think about the fact that I'm pretty far up the learning curve on label literacy, and I chose to use only Puristics skin care products (free from potentially harmful chemicals), it's a bit surprising to see that I racked up 16 or so potentially harmful chemicals.  We'll have to work on Puristics line additions to take up the slack and eliminate the remaining ingredients of concern!  Have you taken your own inventory? How does it stack up?  I'd love to know.

 *We are not affiliated in any way with the Skin Deep database or the Environmental Working Group

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