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Follow our journey as we build Puristics, a new brand of anti-aging skin care without harsh chemicals. For us, the past 3 years have been filled with "aha" moments as we educate consumers about label literacy - knowing the ingredients in your beauty products, since harsh chemicals can end up on your skin. We welcome you to learn from our experiences both as businesswomen and busy moms, and please share your own stories, too!

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Thursday
Feb102011

Age is a State of Mind. Being Totally Ageless is Puristics

It’s here!  Puristics Totally Ageless anti-aging skin care products are finally available in stores!  It’s been a long road to get here, but now all of you can try Puristics Totally Ageless, as well as Puristics Pure Protection feminine protection products (read my Pure Talk post on the line) and Puristics Baby (announced in Pure Talk a few weeks ago).  All Puristics products are pure and proven - - free from potentially harmful chemicals and proven effective.  As you might imagine, I’ve been using the full Puristics Totally Ageless line for quite a while now.  In fact, I’ve been one of the principle guinea pigs for all of our formula iterations during the development of Puristics.  I’m told that my skin looks great, particularly considering my fast-paced, type A, 46 years (I’m sure I will live to regret putting that fact on the internet). Our full line can be found on drugstore.com and in Colorado at King Soopers stores.  More stores will follow shortly, and I'll keep you posted!

But, you don’t have to take my word for it.  Turns out that my face is more than “a face that only a mother could love” - - it is more moisturized and the fine lines have been reduced.  We’ve done extensive testing on Puristics Totally Ageless and have the clinical study data to demonstrate that Puristics Totally Ageless Advanced Rejuvenating Skin Lotion measurably reduced fine lines and wrinkles in 100% of women in just 3 weeks.  Additional information about the study can be found on our website, puristics.com.

There are 5 Puristics Totally Ageless products at the moment.

  • Advanced Skin Rejuvenating Lotion
  • Daily Anti-Aging Lotion with SPF 15
  • Night Recovery Cream
  • Intensive Eye Treatment
  • Revitalizing Eye Cream

After washing my face well with a gentle cleanser, I use the Advanced Skin Rejuvenating Lotion and the Revitalizing Eye Cream in the morning and the Night Recovery and Intensive Eye Treatment in the evening.  When the Northeast weather becomes more bearable and I venture outside more often, I’ll return to my habit of daily sunscreen use and apply the Daily Anti-Aging Lotion with SPF 15 every morning.  The SPF is critical for preventing sun-related aging.  Add that to the fact that my family background predisposes me to skin cancer, and there’s no way I’d venture out into the sun without adequate protection.  The vanity + cancer combination is a pretty compelling one for me.  

Our Puristics Totally Ageless Daily Anti-Aging Lotion with SPF 15 uses zinc oxide as the sun protection ingredient.  This mineral sunscreen forms a protective barrier to the sun rather than using a chemical like oxybenzone or avobenzone to provide the SPF.   In a Pure Talk post from early 2010, I talked about the ban on chemical sunscreens at certain environmentally sensitive aquatic areas.  It had been determined that residue from certain chemically-based sunscreens (such as those containing oxybenzone, avobenzone or benzophenone-3) were harmful to fish, corral and other marine life.  The chemical octisalate or octyl salicylate is considered more benign than the other chemical sunscreens.  If the sunscreen that was washing off of my body and being diluted in the water was harmful to the fish, what might it be doing to me as I slathered it all over my skin - - my largest organ?  Science doesn’t have the complete answer yet, so I’m making the choice to avoid those chemicals on my own, thanks.

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References (3)

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    Puristics® Pure Talk | Anti-Aging Skin Care and Feminine Protection Without Harmful Ingredients - Pure Talk Journal - Age is a State of Mind. Being Totally Ageless is Puristics
  • Response
    Puristics® Pure Talk | Anti-Aging Skin Care and Feminine Protection Without Harmful Ingredients - Pure Talk Journal - Age is a State of Mind. Being Totally Ageless is Puristics
  • Response
    Puristics® Pure Talk | Anti-Aging Skin Care and Feminine Protection Without Harmful Ingredients - Pure Talk Journal - Age is a State of Mind. Being Totally Ageless is Puristics

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