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Follow our journey as we build Puristics, a new brand of anti-aging skin care without harsh chemicals. For us, the past 3 years have been filled with "aha" moments as we educate consumers about label literacy - knowing the ingredients in your beauty products, since harsh chemicals can end up on your skin. We welcome you to learn from our experiences both as businesswomen and busy moms, and please share your own stories, too!

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Meet Puristics

 2011 is a very big year for Scerene Healthcare and Puristics.  We’ve just shipped our full line to our first regional retailers and expect them to be on shelf beginning in early February. 


Even though our product offerings vary across the categories, the purity and efficacy are consistent across the line.  I thought I’d take a few blog posts to introduce them to you one at a time, beginning with Puristics Baby


Puristics Baby care products are available in 3 different formulas:  


  • Puristics Baby Diaper Rash Cream
  •  Puristics Daily Diapering Cream
  • Puristics Baby Calming Lotion


All Puristics Baby products have been formulated with safety and purity at the top of our list of priorities.  But, we’d only choose products that actually do exactly what they claim to do for our babies, and we figured you'd feel the same way. So, we put natural emollients and soothing oils, like chamomile, into our Calming Lotion to moisturize and soothe baby’s skin.  In our diapering products, we used the naturally occurring mineral, zinc oxide, to treat and prevent diaper rash.  It's the number one choice of pediatricians and so it's our number one choice, too.  After we got the formulas just the way we wanted them, we made sure that the Diaper Rash Cream heals and protects and the Calming Lotion moisturizes and soothes baby’s skin.  All of them have been pediatrician-tested and proven to be non-irritating even on sensitive skin.  Read all about our ingredients and our process at

I remember vividly each product I lovingly applied to my babies' delicate skin.  I wish I'd had Puristics Baby at the time so that I would have been assured of the purity and the proven efficacy of my choice of products.  My babies are too old for Puristics Baby (the youngest are 13 and getting ready to use Puristics Pure Protection (just my daughter, actually) - - subject of another blog).  I hope you'll try Puristics Baby for your baby or share it with a friend.  It would be a great addition to a basket at a baby shower.  I'll be waiting to hear what you and your baby think.   

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