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Follow our journey as we build Puristics, a new brand of anti-aging skin care without harsh chemicals. For us, the past 3 years have been filled with "aha" moments as we educate consumers about label literacy - knowing the ingredients in your beauty products, since harsh chemicals can end up on your skin. We welcome you to learn from our experiences both as businesswomen and busy moms, and please share your own stories, too!

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Welcome... let's get started.

I’m a talker.  I always have been.  So it’s been really tough to keep quiet about the work we’ve been doing at Scerene Healthcare this year.  Bob (my co-founder) and I started working at our kitchen tables a little over a year ago, and I’ve had to be relatively quiet the whole time.  Well, we’ve finally reached the point where I can introduce myself and Scerene Healthcare so that we can begin a proper conversation. 

While this blog will be about our business, trends I see in the marketplace, interesting topics in the news, it’s always going to come through me.  So I think it’s important that you know a bit about me so that you can read the blog, gather the information and draw the right conclusions for you and your family.  I also want to hear from you and learn what changes you’re making for yourself and others in your life. 

First and foremost, I’m a mom.  I have 4 children aged 17, 14 and 12 (times 2).  I’m a working mom so even though my kids are the most important part of my world, I don’t have time to sweat absolutely every detail in our lives.  I want to make the right changes in our home, but they can’t be really difficult ones.  My awareness of environmental concerns, chemical hazards and issues in our food supply has grown slowly and steadily over the years.  I was raised with all the usual processed foods and “modern” technology products but have become increasingly focused on what I eat, what I feed to my children, what we put on our bodies and what we’re doing to the planet (read Michael Pollan if you want an eye-opening view of our food supply).  Out of this growing awareness came a desire to do something about it.  Luckily, both my co-founder Bob and I have years of experience developing products and marketing brands so we knew some people who knew some people who could help us get started. 

And now, here we are - -at the start.  We’re about to launch a new brand of personal care products that are every bit as effective as the “big brand names” you know.  But our products are free from harmful chemicals.  We’ve made them all very effective and very pure.  We also made our creams and lotions feel very similar to the ones you’ve used in the past - - no strange smells, oily separations or suspicious colors.  We didn’t think you should have to compromise to switch to a product that is as pure as it can be.  We haven’t shipped our products yet (soon!), so some of the exciting news has to wait.  Until then, follow the blog to follow our development path and read about all the things I continue to learn along the way.  I’ll blog about hot topics in the healthy living space, share some of the ways that I’m trying to make changes and maybe share with you some of the challenges I face getting teenagers to change their ways.  For all you new moms, lay down the healthy habits early.  It’s got to be easier to change a face on Mount Rushmore than it is to get a teenager to make healthier choices!

Thanks for reading.  I hope to hear from you.

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Reader Comments (3)

M'lou: I look forward to hearing more about what your company is up to. We're trying to "take the toxins out of our life" as a family, and what you're doing sounds smart.

February 16, 2010 | Unregistered Commentertom

So what happened to the product launch? I looked all over the website for an update but found nothing. Has the line launched yet? I am dying to give it a try!

June 2, 2010 | Unregistered CommenterMena

I'm so glad for your interest in Puristics. We had to postpone the launch just a bit thanks to the never ending ripple effects of a tough economy - - a key supplier went out of business and we had to go to Plan B. Never deterred, we're moving along nicely toward a launch in early 2011. So, I'm sorry for the delay (truly, no one is more eager to get our products out than me) and stay tuned for the launch. If you follow me on twitter (@puristics), you'll be sure to get the announcement. Also, if you e-mail me at or, I'll make sure you know when and where to find our products. Thanks again for your interest.

July 21, 2010 | Unregistered CommenterM'lou

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