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Follow our journey as we build Puristics, a new brand of anti-aging skin care without harsh chemicals. For us, the past 3 years have been filled with "aha" moments as we educate consumers about label literacy - knowing the ingredients in your beauty products, since harsh chemicals can end up on your skin. We welcome you to learn from our experiences both as businesswomen and busy moms, and please share your own stories, too!

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Puristics on Entertainment Tonight!

Update - Last week we wrote about our behind the scenes with actress Cheryl Hines, and now you can see the Suburgatory cast party for yourself! The spa party at Cheryl's home was featured on Entertainment Tonight - so you can watch the whole cast from the hit ABC comedy get manicures and more. Click here to view!



Behind the Scenes with Cheryl Hines

What a whirlwind trip my colleague May and I had a few weeks ago... seems like one minute we were in New Jersey gearing up for the launch of Puristics, and then the next minute we are spending the evening at Cheryl Hines's house, high up in the hills over LA, being pampered Hollywood-style with the full cast of her new hit new show on ABC, Suburgatory.

(You may also know Cheryl for her role as Larry David's wife on "Curb Your Enthusiasm.) Check out a Suburgatory trailer here:

Cheryl discovered the Puristics brand over a year ago when we were in just a few markets, and it's been a favorite of hers ever since. She is a stellar, genuine and warm person through and through -- and she treated the entire cast and crew of the show to a spa-themed party to celebrate the wrap of the show's smash-hit first season.

Everyone had their choice of spa treatments, manicures, pedicures, and more -- and naturally everyone got the full line of Puristics products to take home. (Yes, Hollywood types need anti-aging lotion, too!)



Toxic chemicals in your nail polish?

This morning, we saw a segment on the Today Show about the toxic chemicals in most nail polishes. (Read more here: Once again, our mantra of Label Literacy is being pushed into the national limelight. The segment reiterated that consumers need to be aware of what they are putting on their skin, hair, and nails.

Several commonplace nail polishes (even ones advertised as “chemical free”) were found to contain “high levels of agents known to cause birth defects, according to [California] state chemical regulators.” The dangerous brands of nail polishes were found in more than 48,000 California nail salons. 

What did they contain? Toluene (a petrochemical used in paint thinner), dibutyl phthalate (DBP – a known reproductive and developmental toxin), and formaldehyde (a proven carcinogen) – and these 3 are even known as the "toxic trio." According to the Skin Deep Database, all three of these chemicals are rated as “10 - high hazard” ( Consumers need to be aware of the dangers of prolonged exposure to these chemicals!


Spring Fever

Well, let me just say sometimes I actually wish I had the fever, so that I could say no to the endless demands of a busy spring sport season. My boys are both playing baseball and my older son is also playing travel soccer.

Just last week I got their schedules, and we have something for one of the boys on EVERY day of the week.  That includes Saturday and Sunday. Three of those days involve sports for both of my boys.

So, as I sit here and panic, I know that I need to come up with a plan. How will homework get done? And how will they get fed?  There are no options in town that offer quick healthy ideas and I really resist the urge to drive thru the fast food chains. When I don't get to cook, it stresses me out. But, I have to get over the fact that we won't have sit down meals for a few months. Last night, I proved that we could have quick, healthy meals that would meet most of my requirements.  I had my son, Chase, at baseball from 4:30-6 and my husband (who often travels) took Seth from 6-7:30. Chase and I came home and I declared it "buffet night." This is great: It gets my kids excited about eating leftovers.  I cut everything in small bite sizes and put it out on a platter and serve with toothpicks.  We had cheese sticks, strawberries, whole-wheat toast, ravioli, and broccoli!  I pulled it together in about 10 minutes. Then I sat and read Chase his new book while he ate.  I realized that the cooking could wait, sitting with him was more important.

Last night I was also happy to have my Puristics ready when I got home.  If you live in NJ (or near), the wind was unbelievable last night.  There were gusts of 40 mph, and it was about 40 degrees at practice. I walked up and down and around the fields just trying to get moving to be warm (and fit in a mini-workout). When I got home, I was wind burnt. I was so happy to wash my face and slather on some Puristics lotion. My skin is so sensitive – it’s the truth; ask anyone in my office – if products pass the "Ginny" test, they are good to go!  Before Puristics I would be scared to use a product after weather like this (especially a scented one). I would fear it would burn. But not Puristics… I have enough on my mind – thank goodness I don’t have to worry about my beauty products!



Three years in the making… March 13th

Today marks the three-year anniversary of the Puristics journey to bring pure and effective anti-aging products to the mass market. My parents always taught me that hard work pays off, and boy were they right! So today we celebrate the fruits of our labor.

After three years of carefully selecting only ingredients that have well documented safety profiles and testing them in clinical trials to prove that they work, we are pleased to announce that we are on-shelf at your neighborhood drug store (CVS, Walgreens, and Rite Aid) and our national advertising will break in just four days! At times, the three years felt like an eternity, but in the end the destination (a pure and effective formula for women) was well worth the wait.